Then communicate. Our company is in the beginning stages of developing a loyalty program that will work with our in-house POS and website, so I’m not sure what direction we will end up going and also how that works with outside vendors. The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. Hey {First Name}I hope this email finds you well! 3. If you are an amateur salesperson you can refer to this template or you can use it for emailing your prospects. Very often these emails will result in a meeting or to being forwarded to the decision maker. Any market-leading B2B company wants to know what they can do to build on their success, but many won’t want to hop on a call right away. The Webinar Signup Email 6. Now you can use these email templates within the Close software, making it easy for you to organize, create, send, and track them all in one location. But in some cases, humour can be a powerful tool. We posed the following question to 16 experts: What’s the best cold email you’ve ever received or sent, and why did it work? So we’ve compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by. So I added this line at the end:“If you think it’s not a good fit, not a problem, I will find it a home elsewhere. The problem-focused approach to cold email strives to catch a recipient’s attention by revealing their problem and then asserting that you can solve it. If it’s a cold email, your goal is a response. My calendar is pretty flexible this Friday if you’re around for a call. It’s been a nice business relationship. We help organizations like [their company] [problem you solve]. By presenting the features and showing how easy it can be, they can boost engagement. Here’s just a few variables to test: Personalization and differentiation is the key to cutting through the noise. Because I’m a writer, I always start with a piece I have written already and then look around for places where it might be a good fit for their audience. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by name dropping two customers we have in Atlanta—since the prospect is also in Atlanta they probably know those companies. 10/20/2020; 3 minutes to read; m; M; D; v; In this article. I made sure to earmark all the places in my article that the Observer could add backlinks to their own pieces—saving them a LOT of time and indicating I’d done my homework. In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. Flattery And Compliments B2B Intro Template: 2 ⭐️⭐️: Any: Press & Media Intro Template for B2B: 2 ⭐️⭐️: Any: Social Media Cold B2B Outreach Template: 3 ⭐️⭐️⭐️: Any: Congratulatory Introduction Email Template: 4 ⭐️⭐️⭐️⭐️: Analytics: Example - Mixpanel B2B Cold Outreach Email: 4 ⭐️⭐️⭐️⭐️: Payroll Software — Max Altschuler, Founder & CEO of Sales Hacker, Josh Slone, Content Marketing Manager at LeadFuze, says…. If you’re tired of handling payroll and need some help, let’s schedule a time to chat. Hey [First Name] – As an entrepreneur, managing payroll is probably at the bottom of your list of things you want to be spending your time on, especially when your company is growing as much as I read in [article/software/etc]. Cold Email Templates 8 follow-up email templates that will ⬆️ your reply rate. Co-founder & CEO at Interseller. But you’re not trying to beat a machine at chess. The Demo Email 5. Some questions to keep in mind as you review these emails: Is it a personalized email? Once you’ve done that, it’s important that the first one or two sentences continue to stir up curiosity in your reader. There are plenty of B2B email marketing examples like this but what is more important is tо monitor your clients’ behavior and offer them solutions preemptively. Follow-up Email. If so, deliver a simple text-based email from them asking for a quick favor from the recipient. The same rule applies to cold emails or any form of effective advertising. So how about: “If you make me a cup of tea, I’ll take the trash out.”. We’ve sent literally thousands of cold emails over the years and have learned quite a bit about which techniques lead to a conversion and which don’t. Sales email templates for B2B prospecting. You should be spending more time on [priority task] and less time dealing with 401ks, benefits and payroll management. When I found this out, I was kind of floored and it made me change the entire way I do business. Using templates will speed up your sales process, and you’ll impress your future clients with your quick responses. A new 60 second sales motivation video every day. B2B re-engagement email examples 10. — Richard Harris, Owner of The Harris Consulting Group. B2B cold email template. This was awesome since I’m a fan but also terrible since I’m a fan. If you have the time, I recommend that you write a new email from scratch. There are two reasons this email template has been so successful for me: So, two minutes to gain something you might pay an “SEO consultant” $650 for—who’s going to say no to that? 2. This approach has been leveraged for many years by sales professionals because it’s been proven to work. Just wanted to give you a response and thank you for the coffee. The subject line is personalized and establishes a link between people from both companies, The first sentence establishes a clear link between you and the company, Matt inserts a humorous line, which is always good if it’s short and in good taste, He gets to the point and singles out your company while teasing the why, He offers value and personalization by mentioning improvement possibilities, The call to action is clear and easy to respond to, It’s important to show some personality in your emails to remind people that there is a human on the other end of that thread, but make sure to avoid the cliche of. Some of the names in the emails have been removed or changed to protect their privacy. In some industries, it will be pretty easy to find out what businesses or tools your leads are working with. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. It doesn’t matter how good your product or service is. Many of the following ideas can function as a B2B email template for your content marketing initiatives. This has an image that shows us at #1, proving it. She totally lured me in and got the information that she wanted, all for a $5 Starbucks gift card and a first class stamp. Mentioning your customers more than you mention yourself is a rule that is broken all the time in cold email outreach. You’d be interested, right? name dropping two customers we have in Atlanta—since the prospect is also in Atlanta they probably know those companies. So if someone comes to me offering a backlink, and it’ll only cost me two minutes of my life, I’m jumping on it. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. It’s commonly touted that only 2% of sales are made on the first contact, 3% on the second contact, 5% on third contact, 10% on fourth, and a whopping 80% on the fifth through the 12th contact. Here’s a sample email using this approach: Hey [First Name] – I’m writing in hopes of finding the person at [Their Company] who handles [specific area of focus]. Hey [First Name] – I understand that you may be using [technology] as a [service delivered], and I was wondering what kind of results you’ve seen so far. It starts a conversation instead of going in for the kill right away, it’s easy for me to respond to which is low effort, and it shows you did your research so it’s relevant. This template is used by Bryan Kreuzberger, founder of Breakthrough Email, as a first touch email. Conclusion. Sr. Business Development Specialist at LeadIQ. The Marketing Content Newsletter Email 3. I had to think outside the box. Being able to cut through—especially if it’s done in a unique or clever way—is persuasive in itself. There is no way to shortcut this. Get actionable sales advice read by over 200,000 sales professionals every week. A laugh. This cold email worked really well, thanks to three key points: Laura V. Lopuch People often spend hours personalizing emails, but something that is relevant to a prospect’s pain will always win out. I responded within three days and have been a client ever since. A vitamin is a nice-to-have (but not must-have) product while a painkiller can have a meaningful and measurable impact on a business. Use your marketing emails to remind clients about products or services they have not used for a while. The one you choose should depend on your current status. In two sentences he summed up his entire operation and made it 5th-grade-easy for me to understand their model and how I could BENEFIT from working with them. A bite. An inspiring quote and a quick action item to crush your day. I had to convince them that I could deliver. Template: Hi [name], : Hate your current CRM? Crazy, right? Here are a five reasons why I loved it and one critique: Number One: The subject line and the first sentence pair nicely to prompt the open. How to write a sales email sequence that draws replies (Creating new content is far more exciting than going around begging people to link to it, after all.). Create a predictable & repeatable sales model for your company in 30 days. Not to give every little detail—or to sell your entire offering in one go. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. Laura V. Lopuch, Email Conversion Engineer at, The email’s target was precise: we did use Groove, The email is personalized: they used our first name and company name throughout the email, Their copy is very good: we experienced the problems they mentioned in their email, They reassured us about the transition and the pricing, It was an email about our target market: “creative freelance professionals”, Even if people lie about their numbers sometimes, 220,000 was a very attractive figure , It’s obvious that the guy sending me the email did his homework: “managing projects” is an issue for the freelancers and Paymo is in the business of helping people manage their projects, The sender, Damien, didn’t try to sell me something from the get-go; he proposed a partnership, 16. Test your sales email templates to turn up persuasive power. Below is an example of a B2B engagement email from Hubspot. I let him know what I do, sales training, and told him he had carte blanche to call me any time to ask for sales advice. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. It doesn’t matter if you have the piece already or not—it matters that you have a MATCH. [Your Company] helps organizations like yours focus on what you do best while we manage the payroll. Better yet, make it a flattering question or something close to an area they enjoy, and build the relationship first while simultaneously getting qualifying info. The template below shows what an uber-personalized email might look like: Subject: {First Name}, did I catch you? The Signup Hello Email 4. In a study conducted out of Carnegie Mellon University, researchers sought to find out why people open certain messages but not others. It was simple, human, and creative. The Link Building Email. They got back to me within a day and the piece went live. Head of Growth at WisePops, Laurentiu Bancu, Marketing Manager at Paymo, says…, Laurentiu Bancu A smile. When you’re building or refining your own email prospecting strategy, it helps to see first-hand how others have done it successfully. This business email example leverages personalized website screenshot. If you’re not the appropriate person to chat with, please let me know whom I should connect with. The best cold email I’ve ever sent got me featured on 65%. The “Perfect Match” Article Pitch Email, They got back to me within a day and the piece went live. VIEWERS. One of the most popular cold email strategies is asking the recipient if they’re the right point of contact. A nod. Learn how to use Close to increase efficiency and close more deals in less time. Here was his response: Interestingly enough, just a few days ago I received this exact style of cold email pitching a guest post on our blog. Don’t take it personally—they’re not against you as an individual. You just need to know who you’re speaking to. Short, to the point and relevant, this email hit on the pains that a Head of Marketing typically has (i.e., lead generation), provides a solution and gives reference points to our industry (HR Tech). He clearly states the purpose of the email and includes information about previous clients to demonstrate his credibility. In the meantime, I think you would also appreciate this blog post we wrote that highlights everything you should know about [service]: [LINK] — Check it out and let me know what you think. Some tools that can help you gather this type of intelligence about a prospect are, DataNyze, NerdyData, and Wappalyzer. Books, email templates, checklists, sales scripts and much more. So, I decided to go use it and then do some research on your company while I enjoyed a Java Chip Frappuccino. (In the example above, I replied to an Inc. newsletter, so the subject line was theirs.). Field Marketing Manager at Donatos Pizza, Laura V. Lopuch, Email Conversion Engineer at, says…. As a result, many executives are putting on their blinders and ignoring practically every cold email that hits their inbox. Understanding psychology can completely change the way you do sales. 2. This was a while ago but at the time we released some interesting research on winning vs. losing sales proposals. The very first line starts with something like, “We’re the best people in the world at X…We’ve worked with X client and our groundbreaking X technology is a world’s first…”. PS: Here’s a great rundown on why more [technology] users are [switching to or using] [Your Company]. “Cath, will you make me a cup of tea?”, However, that’s not very persuasive. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. The 10x personalization approach is the idea of making sure the prospect feels like you’ve truly done your research. B2B Cold Email Templates for Outreach and Relationship Building. 9 types of Email Marketing to engage B2B audiences. What if I told you that I knew exactly what you ate last night, where you purchased the food and how it was made? Forster Perelsztejn, Head of Acquisition at, says: Writing sales emails is my job, so I’m not easily impressed. Take a look at the email design, structure, and messaging. However, by using cold email templates, you can create a basic structure that can be adapted, tweaked and modified to suit each and every person you contact. 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